What are long-tail keywords?

Long tail keywords are an essential part of search engine optimization (SEO).
In this article, I will define what long-tail keywords are, why they are important, and how to find and use them to improve your website's visibility and attract targeted traffic.

Long tail keywords are search phrases that are more specific and less commonly used than more general keywords.

They typically contain three or more words and are more specific in nature.

Long-tail keywords are often used to describe niche products, services, or topics. For example, "best waterproof hiking boots for women" is a long tail keyword, while "hiking boots" is a more general keyword, also known as seed keyword.

Why are long-tail keywords important?

Well, easy. Kind of.

Long-tail keywords are important for several reasons:

They attract targeted traffic: Long-tail keywords are more specific, which means they attract visitors who are looking for precisely what your website offers. This targeted traffic is more likely to convert into leads or customers because they are already interested in what you have to offer.

They have lower competition: Since long-tail keywords are more specific, they have lower competition than more general keywords. This means it is easier to rank higher in search results for long-tail keywords, which can lead to more visibility and traffic.

They provide insights into your audience: Long-tail keywords can provide valuable insights into what your target audience is searching for. By understanding the specific words and phrases your audience is using, you can tailor your content and SEO strategy to meet their needs.

How to find long tail keywords?

Finding the right long-tail keywords for your website requires a bit of research. Here are some ways to find long-tail keywords:

Use Google Autocomplete: When you start typing a search query into Google, it will suggest several related search phrases. These suggestions can be a great source of long-tail keywords.

Use Google Trends: Google Trends can show you how popular a keyword is over time. You can also see related queries and topics to find long-tail keywords.

Use keyword research tools: There are several keyword research tools available that can help you find long-tail keywords. Some popular tools include Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer.

Analyze your website's search queries: Analyzing your website's search queries can show you what keywords and phrases people are already using to find your site. You can use this information to optimize your content and SEO strategy.

Already found your keywords? Read this guide on creating seo content.

How to use long-tail keywords?

Once you have identified the right long tail keyword(s) for your website, it's important to use them strategically. Here are some tips for using long-tail keywords:

Use them in your content: Incorporate your long-tail keywords naturally into your website's content. This can include blog posts, product descriptions, and other website copy.

Use them in your meta tags: Meta tags are the HTML tags that provide information about a web page. Use your long-tail keywords in your page title, meta description, and other meta tags.

Use them in your URLs: Including your long-tail keywords in your URLs can help search engines understand what your page is about.

Use them in your anchor text: Anchor text is the clickable text that appears as a hyperlink. Use your long-tail keywords in your anchor text when linking to other pages on your website.

Use them in your image alt text: Alt text is the text that appears if an image fails to load. Including your long tail keywords in your alt text can help search engines understand the content of your images.

My conlusion on the subject

Long-tail keywords are an important part of any SEO strategy. They attract targeted traffic, have lower competition, provide insights on your audience and they are closer to the buying decision.

My conclusion and tips for you is to always look at these alongside the seed keyword.

Need other interesting insights for your ecom in 2023? Get in touch by hi@magnusstrandberg.com

About the author:

I have been working with SEO and things related to digital marketing since 2013. Experienced in different fields such as ecommerce, igaming, b2b and others. I had the opportunities to work with some of the best in world when it comes to SEO and succesful marketing and converions.
Geographical areas I have worked with are (for example): Nordics, European (english speaking) and US.

I speak English (C2 advanced, CEFR test), Swedish (native), Norwegian (knowledgeable) Spanish (beginner), and Italian (beginner).

Magnus Strandberg taks about seed keywords

Magnus Strandberg, SEO Conusaltant